You could be in a world where every click tells a story, and every screen is a new chance. Hello and welcome to the world of internet marketing.
The world has grown quickly; more than half of people are online. Screens became our eyes to the world during the pandemic, giving businesses a way to stay alive.
Now, think about the last time you searched for something on Google. That’s SEO at work, leading you. Email marketing tells you about a brand when you open that email at the right time. And those ads that show up in your feed? There you go, PPC and social media marketing saying hello.
Connecting is what digital marketing is all about. It’s about you. It’s where the story of a company meets our daily digital wanderings. And it’s changing because what’s hot today will be old news tomorrow.
We’ll learn more about how SEO, content, social media, and other things bring this digital dance to life as we go along. Each one is a piece of a giant puzzle that aims to make the best story possible for companies and customers to meet.
Let’s jump right in and keep it short—there’s much to learn in the digital world.
Key Elements of Digital Marketing:
To move your marketing online, you need to know its main elements. Search engine optimization (SEO), social media marketing (SMM), email marketing, pay-per-click (PPC) ads, partner marketing, influencer marketing, and mobile marketing are a few examples. Statista says that in 2024, global spending on digital ads will hit $645 billion. This shows how important digital marketing is becoming in the marketing world as a whole.
Search Engine Optimization (SEO):
Companies that want to move up in the search engine results pages (SERPs) need to know a lot about SEO. A study found that 28.5% of people who click on the first item in Google’s organic search results actually click on it. Also, 75% of people who use search engines never scroll past the first page of results, which shows how important it is to have good SEO tactics. Learn more about Google’s Search Engine Optimization (SEO) Starter Guide.
Content marketing:
This type of marketing can be very profitable because it brings in three times as many leads as outbound marketing and costs 62% less. Studies also show that 70% of people would read articles about a company instead of seeing ads for it. This shows how important it is to have valuable and engaging content. The Content Marketing Institute has more information on how to use content marketing tactics that work.
Social Media Marketing (SMM)
More than 3.6 billion people worldwide use social media, so it’s essential to use social media marketing in this digital age. 54% of social browsers also use social media to study products, which shows that businesses can use effective SMM campaigns to change people’s minds about what to buy. Social Media Examiner has more information about the best ways to do SMM.
Email Marketing:
Email marketing is still beneficial today, with a return on investment (ROI) of $42 for every $1 spent. Also, personalized email marketing can boost conversions by 10% and click-through rates by 14%. Read HubSpot’s Email Marketing Guide to get tips from the pros.
Display ads and pay-per-click (PPC) ads:
Pay-per-click (PPC) ads can raise brand awareness by 80%, which makes them a helpful tool for companies that want to grow their online profile. Putting display ads on useful websites can also help people find you. Google Ads Help can help you learn more about pay-per-click (PPC) ads.
Affiliate Marketing
Affiliate marketing is a way to make money by working with celebrities or other businesses. It brings in 16% of all online orders. Affiliate marketing could be a good way for businesses to get more sales from people who come from other websites. Affiliate Marketing Institute has information about affiliate marketing that you can read.
Influencer Marketing
Collaborations with social media influencers who have a lot of followers can have a significant effect on sales and company recognition. Every dollar a business spends on influencer marketing makes $5.20 on average. Influencer Marketing Hub can teach you how to use influencer marketing.
Mobile marketing:
Since more than half of all web traffic comes from phones, ensuring marketing tactics work well on phones is essential. SMS marketing, mobile apps, and websites that work well on phones and tablets are ways businesses can reach buyers. The Mobile Marketing Association has more information on how to use mobile marketing tactics that work.
Emerging Trends in Digital Marketing
Artificial intelligence (AI), voice search, and virtual reality (AR) are some of the new trends in digital marketing that businesses can use to stay ahead of the competition. Eighty percent of companies already use AI in their marketing or plan to do so by 2022. This is because AI can make the customer experience more personalized. Voice search is also growing. By 2022, 55% of homes will likely have a smart speaker, giving businesses new ways to interact with customers through voice-activated devices. Another new trend is augmented reality (AR). 61% of customers say they prefer places that offer AR experiences, which shows that people want more immersive and interactive marketing experiences. The Digital Marketing area of Marketing Dive will keep you up to date on new trends.
Conclusion
Digital marketing gives businesses a lot of different ways to connect with their customers and grow. Companies can make programs that connect with their audience and get results by using the most important parts of digital marketing.
Check out more digital marketing tips and ideas from trustworthy sources like HubSpot’s blog and Rocket Expansion’s Learn SEO pages.
